With £1,673 in “off-site” donations from people who couldn’t get on with Indiegogo or PayPal for one reason or another, our running total with 40 days still remaining is a staggering £14,301 – that’s 48% of the target in just 16% of the time. (Just £597 short of the halfway mark at the time of writing this post.)
While donations to projects like this always slow dramatically after the launch, almost a third of that total has come in since Day 2, which is incredible. We’ve already spent a slice of the cash on some new super-high-quality and extra-secure hosting to cope with the rocketing traffic, and we’re currently in the process of lugging everything over to its shiny new “official” address at www.wingsoverscotland.com.
(We’ll let you know when it’s active, though old links will continue to work for ages.)
But it’s only half-time, and the game isn’t won yet.
We’re already doing better than most similar ventures – as a rule of thumb you can only expect one user in 100 to open their wallets even when you’re only asking for £1, and we’ve already had 1.6% of our readers contribute something, which is actually good going. Every single one is appreciated, from the ones who could only spare that solitary quid to those who’ve gone (sometimes very far) over and above the call of duty.
Nevertheless, that still means 98.4% of the people who come to the site, most of whom do so regularly (over 80% of the users tracked by Google Analytics are recurring visitors) haven’t thus far been prepared to put up a single one-off donation of £1 to keep it going and build on its work to date.
Statistically, the overwhelming probability is that that means you, reader.
So come on, be a sport. It’s not even HALF a cup of coffee. Let’s do this.