In the news business, there are some advantages to being second to a story. So when Scotsman journalists were digesting the contents of an exclusive splash in their rival at the opposite end of the M8 this morning, they at least had the opportunity to learn from its mistakes with the benefit of a little distance and time.
By simply avoiding the amateurish, widely-mocked spin of the Herald’s reporting of its own poll, the ailing Johnston Press paper could have scored itself an easy open goal by presenting the facts more truthfully and even-handedly, enabling it to at a stroke look like the more fair and balanced voice in the Scottish “quality” media.
Or, of course, it could shank the golden opportunity hideously and embarrassingly wide. Do we even need to finish this article, or can we go and have a sandwich?